#ONBLAST JAY Z: SOME SAY SELL OUT, WE SAY BUSINESS, MAN

Since Jay Z and Samsung teamed up to shut down the internet, Hova Tha God instantly had the most anticipated Hip Hop album of the summer.

The 3 minute commercial has become quite controversial with many applauding the gangster of Mr. Carter, while others (like this article from Spin) have called out Hov, for “Selling the concept of Selling out”.

Billboard already came out and said they will NOT count the 1 million Samsung “sales”: Letter From the Editor: What Jay-Z’s Magna Carta means for the Billboard 200

But what do you think? Brilliant Marketing or Total Sellout?
Here are some quick thoughts from the #OnBlast Crew:

Is it selling out? Yes.
Do I care? Not really.

At the end of the day, I get to listen to a new Jay-Z album and Jay-Z gets to unload a new dump truck of coins into his ‘Scrooge McDuck’ vault. It really won’t affect my enjoyment of the album if the first $5 million residual check is signed by the president of Samsung instead of the president of Universal Records.

And if the concept of artists partnering with faceless corporations who make products with Chinese baby hands is new to you; I have a bridge you might be interested in.

Sheldon (@ShelAlexander)
First off we’re talking about a man that once said:
 “Truthfully I wanna rhyme like Common Sense/but I did 5 Mil, I ain’t been rhymin’ like Common since”  – Moment of Clarity; The Black Album

That was in 2003!!! LeBron James was a rookie in the NBA, Drake was still on Degrassi and we were just starting to learn about a dude from the Chi named Kanye.  My point is, this is nothing new for Hov and so I don’t understand the sudden backlash for “selling out”. But most importantly, remember he’s a “Business, Man”. So if the music “BUSINESS” has shifted further into “BUSINESSMEN” making money in lieu of the actual artist; I don’t understand why people would be mad at musicians for coming up with creative ways to make money.  And screw Billboard anyways. For someone like Jay, what do Billboard’s ratings “actually” mean. He’s going to go platinum every single time he drops a record regardless. So whether or not Billboard counts the 1 million Samsung sales, the bottom line is that Jay has already cut the cheque off of the 1 million copies sold.

Plus, I don’t even understand the new system in which Billboard counts YouTube hits.  How can me paying for a Jay Z song be on the same level as me clicking on a stupid work email chain, that has yet another “Harlem Shake” or “Gangnam Style” parody video?

Sorry but I think I like Hova’s #NewRules a whole lot better than Billboards… #RealTalk

Side note, here’s the track listing that has leaked for Magna Carta Holy Grail:
1. Picasso Baby
2. Heaven
3. Versus
4. Tom Ford
5. Beach Is Better
6. FuckWithMeYouKnowIGotIt
7. Oceans
8. F.U.T.W.
9. Part II (On The Run)
10. BBC
11. La Familia
12. Jay-Z Blue
13. Nickles & Dimes
14. Holy Grail (Bonus Track)
15. Open Letter (Bonus Track)

July 4th can’t come soon enough.

 

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